Do you have a startup idea?
Get started for free with the SeedReady Pre-Accelerator.
I knew that if I failed I wouldnβt regret that, but I knew the one thing I might regret is not trying.
Jeff Bezos
βStart Faster, Start Now.
We use tried and tested, no-nonsense techniques that help you to build a pitch and strategy that is in tune with the industry – enabling your to plan your launch effectively.
Our programme teaches you the key principles to developing your idea, gathering evidence for market viability, and building a solid pitch.
We developed the pre-accelerator to help entrepreneurs as they build and validate their idea, and early-stage founders as they review and refocus to achieve their goals.
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We welcome entrepreneurs from all backgrounds, anywhere in the world.
Our programme has helped first-time founders, students, professionals wanting to venture out, and experienced entrepreneurs to succeed.
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4 weeks
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Expert-led
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Part-time
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Live sessions
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Networking
Programme overview
You’ll learn how to develop an idea into a viable business, so you can launch or raise capital with confidence.
Week 1
Product
We’ll kickstart the programme with an intense week focusing on Product-Market Fit; what it is, some examples of great fit and how to measure PMF with customer interviews.
Week 2
Channel
We don’t slow down! In week two you’ll be working on Product Channel fit; what it is, some great examples and a quick guide on how to design for your channel.
Week 3
Model
In week three you’ll begin looking at your Channel Model Fit; what it is, good examples of how to measure CMF so you can iterate your channel and model to a point where it is healthy.
Week 4
Market
We’ll wrap up the final week with Market Model fit; you’ll learn What They Pay, and how to measure it. In the final sessions we’ll work through pitch readiness and startup fundamentals.
Workshops are recorded and will be held on Tuesdays and Wednesdays from 12PM (GMT/BST) and will last between 1 and 2 hours.
Community Clinics will be held every Friday between 12PM and 1PM (GMT/BST) for hands-on support and advice, these are not recorded.
Pre-Programme Events
Join us for the pre-programme events, including an introductory session with the SeedReady team and a networking session to meet your fellow cohort members (perfecting your social pitch!)
Post-Programme Events
Pitch to the SeedReady team, our Founder Friends and selected experts from our network to get valuable feedback. This isn’t goodbye though! You’ll have lifetime access to the SeedReady community and your private Cohort Alumni Group.
Entry criteria
We accept most early stage founders onto our pre-accelerator, but we will prioritise applications which meet the following criteria.
Stage
Idea
We’ve had founders complete our programme prior to their Series A round, and they’ve loved it! However, we’re the best fit if you’re at idea stage. Not got an idea yet? Not a problem! Just let us know the problem space you’re focusing on.
Location
UK
We’re the best fit for founders and companies who are based in the UK, or who plan to locate their business in the UK. The legal and financial aspects of the programme are most relevant for companies that will be based in the UK.
Market
Digital & Tech
The SeedReady pre-accelerator focuses on accelerating founders of digital and tech-enabled business. It doesn’t matter if your idea is B2B or B2C, but your application will need to demonstrate that you have a focus on tech.
What you’ll get
Joining the pre-accelerator gets you access to the resources that you’ll need to succeed.
Tools π
Learn how to use powerful innovation tools & techniques.
Events π¬
Live training sessions with SeedReady and industry experts.
Feedback π
Get instant feedback from the SeedReady team & our Founder Friends.
Network π
Get to know other founders on a similar journey, and our expert network.
Accountability π§ͺ
We will keep you accountable through our community and check-in events.
When you first meet an investor, youβve got to be able to say in one compelling sentence what your product does.
Ron Conway
Don’t just take our word for it.
Our previous cohorts have a lot to say about the impact we have!
I just wanted to take this chance to tell how great I think this program has been. I’ve done the online Y Combinator Startup School back in January and also did a 45 min one on one with Productsurgery.com. The Seed Ready experience has been so much more beneficial.
All the time you and your team put into being live during the lectures and then the Friday surgery sessions has helped make the tools and processes so much more tangible and contextualised by experienced entrepreneurs who have used them. It’s been fantastic. Thank you
I really liked how engaging some of the moderators were (particularly Tom and Tessa) which I was able to learn a lot from. The content was good!

Basheer Shonuga
Founder, DjenneNot all ideas should have time invested in them. The quicker you find out if your idea has legs the better as it will save you time, money and heartache. SeedReady helps you lay the foundation, answer whether or not your idea has the market and interest to succeed. The program doesn’t just help you know what questions to answer but also links you in with people who can help you answer them.
Thanks so much guys, amazing experience

Deborah Igunma
Founder, ClefYou really helped make fun and tangible the elements of pulling together a really strong business case using fun and accessible processes. It’s really helped me clarify numerous elements of my business plan.

Stephen Surridge
Founder, Exposure DramaGreat set of talks and workshops and exercises – I’ve used the social pitch exercise repeatedly. I’m actually going back to complete some of the tasks I didn’t complete at the time – but really impressed given it was completely free
Great content – good visuals, simple language & easy tools. I felt very supported by the whole organizing team – nice advice, availability, and challenging questions. Short & effective sessions spread throughout the week

Daiana Tzvetkova
Founder, Life Design CircleI really like the platform and set up of SeedReady. You can attend live or you can play catch up and pick up the material at a later date. This small thing actually says a lot about you guys – you know the hectic lifestyles of every founder out there and are flexible to us.
If you are looking for support, tools and advice, SeedReady is a great way for you to start your startup journey

Andrea Meireles
Founder, I Am The WorldIf you are thinking about how to start a business and need some structure and guidance on how to get started this is a perfect course for you, without giving away equity or cash.
Thanks for providing this opportunity! It was lots of fun and super helpful
Great workshops content with templates, especially about defining personas and vision. The Community Clinic was also a very insightful experience with Founders Friend who are brilliant people.
The moderators, founder friends, cohort and community were all bright, supportive and helpful. Each content ‘module’ was consistent. eg right level of detail, always with a practical, piece of homework which is useful to me afterwards. Also right amount of content/work/time commitment for a 4 week programme.
SeedReady has been a breath of fresh air β we get instant feedback about our needs, ideas etc. I feel that we are heard and that what we do is taken into consideration and that you guys are paying attention.
“Go for it” Join now! I think that you had outperformed the rest, the only regret is that it is a bit short!

Alphonso Slinger
Founder, NHSCThere’s definitely a lot of value in joining the community. I would recommend it for people who are willing to put time and effort into it.
A lot of early stage entrepreneurs focus mostly on product, SeedReady reminds it’s really about the problem, customer and solution.
Excellent breakdown of aspects relating to what an early startup needs (course structure). Very easy to digest talks. Good collaterals.
What you won’t get
We try and keep things as simple as possible – that means getting rid of paperwork and being super clear about what you shouldn’t expect from the programme.
An invoice! πΈ
The programme is completely free of charge. No fees, no equity, no warrants, no convertible notes – basically, no paperwork!
Investment π²
We don’t make empty promises about getting you investment, investor-ready, or any form of funding. We do offer paid-for Capital Raising Campaigns.
Hard-selling π€
The SeedReady team, the community, and the Founder Friends all agree to a strict “no hard-selling” policy. Experts can offer commercial services on request.
An NDA π΅οΈββοΈ
We will not sign an NDA (non-disclosure agreement) with any participant of the pre-accelerator programme.
“For us, the pre-accelerator isn’t about making money, we do this to support an entire generation of entrepreneurs – with no strings attached.”
SeedReady Founders
Get serious about success π
Our programme is proven to help founders and pre-founders understand where to focus their efforts and move their ideas forward with confidence.
The programme isΒ free to all foundersΒ β with no strings attached.Β
Applications are now open for Cohort 5 β²οΈ